Founder Friday: Who thought straw was a good idea? 🤔

Founder Friday: Who thought straw was a good idea? 🤔

Hey Hairbrella Family,

I was on trip recently, taking a much-needed breather by the beach, laying back in my Hairbrella Sun Hat when I looked up at the straw umbrella above me and thought—

“Now who thought it was a good idea to take straw and wrap it around our heads?!”


Seriously. I would never lay on a bed of straw… so why would I want it tight around my edges? 🤔


I’ve been building Hairbrella for over 8 years now, and I’m still amazed at how so many hats were made with zero regard for our hair.

Especially on vacation when I’ve got braids and want to keep my edges protected—not frizzed up and frayed by Day 2.

I get it—straw hats are cute. But here’s the thing: it’s absolutely possible to have a sun hat that protects your style and your strands.

We designed the Sun Hat for:

☁️ Random beach rainstorms (hey, Miami)

🥾 Hiking to that perfect vacay photo spot

💦 Boat rides and breezy excursions

🔥 Laying out to tan without sweating out your style

🧢 And of course, real protection for your edges and strands

That was the vision behind the Hairbrella Satin-Lined Waterproof Sun Hatinspired by an email I got from Tory Johnson at ABC's View Your Deal:

Even though I've always been more of a baseball cap girlie, I went all in—reading hundreds of customer reviews, testing materials, and rethinking what a sun hat could be.

It's no wonder it landed a spot on Oprah's Favorite Things 2023—and sold out multiple times.

And now, we're proud to add another honor to the list:

🏆Winner of the 2026 Oprah Daily Sun O Awards for Best for the Beach or Pool. Yay!

To celebrate our Oprah Daily Sun O Award win, we're giving our Founder Friday family 30% off Sun Hats today only.

Use code
SUNO30 at checkout.


P.S. Headed somewhere sunny?

🧳Think of it as your all-in-one travel MVP—light to pack, strong on protection, and cute enough to go from the beach to the boat, pool, or boardwalk.

Rain or shine,
Tracey

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.